Development & Marketing Team Director (Volunteer) | Cougs 4 Kids
Lead brand awareness, donor engagement, and digital experience for Cougs 4 Kids—by aligning fundraising, marketing, engagement, and technology into one clear voice and measurable growth for marginalized youth.
Prefer email? [email protected] • Expected response time: 2–3 business days • First contact: Julie Wukelic, CEO
Quick Summary
The Development & Marketing Team Director | Volunteer is the strategic and operational leader responsible for growing awareness, strengthening donor engagement, and improving digital experience at Cougs 4 Kids (an initiative of Believe in Me).
You’ll lead and align four specialized pods—Fundraising, Marketing & Outreach, Engagement & Experience, and Technology & Digital Tools—so campaigns, tools, and storytelling work together to produce a unified brand voice and measurable outcomes.
Job ID: C4K-DEV-MKT-DIR-VOL-001 • Workplace: Remote (Telecommute) • Time: 2–3 hrs/week • Minimum: 12 months • Date posted: 2026-01-30 • Valid through: 2026-06-30
Here’s what happens next
- Apply: submit the short form (2–4 minutes).
- Book an intro call: choose a time that works for you.
- Onboarding: role expectations, collaboration tools, and safety steps (as applicable).
- Start leading: align pod goals, metrics, and the quarterly execution plan.
About Cougs 4 Kids
Cougs 4 Kids, an initiative of Believe in Me, unites the passion and pride of Washington State University alumni, students, and volunteers to empower youth across Washington State. By creating transformative programs that foster confidence, character, and community, we help kids thrive—and teach them that they’re never alone on their journey.
Volunteer Role Overview
This role is built for a leader who loves connecting vision to execution. You’ll ensure the Development & Marketing function operates as one integrated growth engine—aligning messaging, donor journeys, content strategy, and the systems that power them.
Who you’ll work with
- Reports to: Executive Leadership
- Leads: Development & Marketing Team (pod leads)
- Pod structure: Cougs Who Give (Fundraising & Sponsorships), Marketing & Outreach, Engagement & Experience, CougsTech Nexus (Technology & Digital Tools)
Key Responsibilities
1) Strategic Leadership & Oversight
- Lead and coordinate the work of four pods: Fundraising, Marketing & Outreach, Engagement & Experience, and Technology & Digital Tools.
- Develop annual and quarterly goals for the Development & Marketing team aligned to organizational priorities.
- Set the roadmap for storytelling, awareness-building, fundraising campaigns, and platform optimization.
2) Fundraising & Campaign Coordination
- Support the Fundraising & Sponsorships Director in designing and executing giving campaigns, donor cultivation journeys, and sponsor stewardship.
- Ensure fundraising initiatives are powered by clear messaging, compelling storytelling, and reliable tech infrastructure.
- Track performance metrics and continuously improve acquisition, retention, and engagement strategies.
3) Cross-Platform Marketing & Storytelling
- Oversee annual content calendars, brand assets, email campaigns, and social schedules in coordination with the Marketing & Outreach Director.
- Ensure youth, family, and donor stories are captured, elevated, and repurposed across digital and offline channels.
- Maintain brand consistency across pods and organizational communications.
4) User Experience & Digital Engagement
- Collaborate with the Digital Experience & Engagement Director to refine participant and donor journeys (onboarding, registration, event follow-up).
- Identify opportunities to create more frictionless, joyful, and inclusive digital experiences.
- Use analytics and feedback to improve how people interact with the brand.
5) Technology Infrastructure & Data Alignment
- Partner with the Technology & Digital Tools Director to ensure fundraising and engagement platforms are reliable, integrated, and accessible.
- Maintain clean and secure donor and volunteer data practices.
- Implement automation tools that improve campaign performance and team efficiency.
6) Team Management & Culture
- Host biweekly Development & Marketing Team meetings to align goals, share wins, and remove blockers.
- Coach and develop team leads with clear accountability and collaborative tools (Google Workspace, Notion, Slack, Airtable, etc.).
- Foster a culture of equity, experimentation, and learning.
Qualifications
- 5+ years in nonprofit marketing, fundraising, or digital strategy leadership.
- Proven experience leading cross-functional creative and technical teams.
- Strong project management and campaign planning skills.
- Familiarity with CRMs, donation platforms, analytics (e.g., Google Analytics), and email marketing software.
- Deep commitment to equitable storytelling and inclusive engagement practices.
Time Commitment & Location
- Time: 2–3 hours/week (flexible schedule).
- Minimum commitment: 12 months.
- Location: Remote (with some optional in-person events).
- Applicant location requirement: United States
How to Apply
Ready to lead growth and engagement for Cougs 4 Kids? Apply now or book a quick intro call.
Prefer email? [email protected]
Expected response time: 2–3 business days. First contact: Julie Wukelic, CEO.
Frequently Asked Questions
Is this role paid?
This is a volunteer leadership role supporting a nonprofit initiative (Cougs 4 Kids / Believe in Me).
Is the role fully remote?
Yes—operations are remote. We also have optional in-person events where local support is helpful, but not required.
How many hours per week should I plan for?
Typically 2–3 hours/week on a flexible schedule. Time may increase slightly around major campaigns or events.
What makes someone successful in this role?
Clear goal-setting, strong cross-team alignment, comfort with metrics, and the ability to translate strategy into simple weekly execution across fundraising, marketing, engagement, and technology.
Do I need to complete a background check?
Some roles at Cougs 4 Kids involve youth interaction and require safety screening. If your responsibilities include direct youth contact, we’ll guide you through the appropriate steps during onboarding.